The suggestions that follow may seem trivial but they work. It addresses the core reason why some schools do better than others even with all other factors being equal. It is easy when planning a new fundraiser to focus on the wrong things. Here are five of the right things to focus on.
Below you will find five things that a school or group can do that will greatly affect how much money is raised with their new fundraiser:
Step #1 – Profit Percentage Does Not Equal Profits.
A company offering 90% profit vs a company what is an in-kind donation offering 20% profit is not necessarily a better deal for a school. One thing to keep in mind is that banks do not accept deposits of percentage. Every bank I know of accepts only money. Profit percentage is the thing that many decision makers look at first and foremost when it comes time to pick what they are going to do for their new fundraiser. What I am saying here does not mean profit percentage is not important, but it should not be the school’s first and only priority when choosing their next new and unique fundraiser. It should be the school’s number one goal to raise the maximum profit possible with the least amount of hassles!
Step #2 – The Product You Sell Does Make a Difference (But Not As Much As You Might Think) Coming up with the right product for your new fundraiser does make a difference, however, it is not the most important factor in having a successful fundraiser. You have probably seen this in your own neighborhood, how two schools decide to sell cookie dough and they both sell them at the same time and the same price. But the difference in their results (Profits) were HUGE! Because of this, you could come to the conclusion that it is not the product which made the difference. So what is it that makes the huge difference? Hint, see Step #5!
When you kickoff your fundraiser is a very important aspect of it’s success. It is an undisputed fact that the first school who’s sales brochure goes into an office or neighborhood has higher sales than the one that comes last. However, timing is not the #1 reason why schools have successful fundraisers. Hint, see Step #5!
Step #4- Pick a dynamic person to head up your new fundraiser!
The excitement for a fundraiser starts with the person at the top. The person organizing the new fundraiser sets the tone and the level of the excitement and affects participation in the sale. Yes, the fundraising sponsor’s attitude and enthusiasm have a very important role in the outcome of any new fundraiser.
Program Management is the most important element on having a Successful fundraiser. You may know that “How” the school fundraiser is run is critical to it’s success, but the main problem is not many fundraising companies train the fundraising sponsors on proper “Program Management.”
Following are several key elements on Program Management:
A) Setting Goals for the School
B) A Memorable Kick Off
C) Maintaining Excitement for the Duration of the Sale
D) Finding Helpful Volunteers
E) Motivating the Students/Sellers
F) Motivating the Teachers and Staff members to Promote the Sale.
To get the HIGHEST sales on a new fundraiser the students/sellers must be properly motivated. You can provide motivation not only to the students but also to the teachers and the staff.